Colors in Business Card Designs

Written by on January 26, 2012 in Articles - 1 Comment

Color is very important in designing a business card. The right color combination will make your business card attractive. But if you use the wrong color combination, your business card will not be taken by Your customers and probably will land in the trash.

Some sources say that it is advisable to use no more than three colors, but I think you can create some colorful cards which will be very cute.

Color Pencils

In today’s entry, We’ll talk about using colors in business card designs. What do colors mean for your customers ? How can you control your customers with the correct color choice? How to select colors for the profession ? What are the feelings evoked by certain colors ? Today we’ll talk about these questions.

Red
Red is a very hot color. It’s associated with energy, passion, speed, strength, power, heat, love, aggression, danger, excitement, desire, fire, blood, war, violence, aggression, all things intense and passionate. Red can actually have a physical effect on people, raising blood pressure and respiration rate.

Red Business Cards are great for: car mechanics, Chinese restaurant, firefighter, stuntman, mma fighter, butcher, web design studio.

Yellow
Yellow is a warm color. It’s is associated with optimism, summer, gold, philosophy, dishonesty, sun, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard, idealism, imagination, hope, sunshine. In your designs, this color can lend a sense of happiness and cheerfulness.

Yellow Business Cards are great for: taxi drivers, casino. Good if you want people have fun.

Blue
Blue is the most popular color in business. A safe choice for a business building customer loyalty. Blue is associated with peace, tranquility, calm, stability, loyalty, sky, water, cold, technology, depression, appetite suppressant, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order.

Blue is good if you create a business card for: IT specialists, computer security experts, medical doctors, pharmacists, bodyguards, dentists, SEO companies, hosting provider

Orange
Orange is a vibrant and very energetic color, and it can represent change and movement. Because orange is also a fruit, it can be associated with vitality. In design, this color commands attention without being as overpowering as red. This color is associated with: energy, demanding of attention, balance, warmth, enthusiasm, vibrant, expansive, flamboyant.

Green
In design, green can have a balancing and harmonizing effect, and it is stable. Green is associated with: Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune.

Green Business Cards are great for: foresters, gardeners, architects, house wife

Purple
Purple has long been associated with royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, arrogance, mourning. It’s a combination of blue and red and takes on attributes of booth.

Purple Business Cards are great for: estate agents, hairdressers, lawyers

Gray
Gray is a neutral color, generally considered to be on the cool end of the spectrum. It can be considered moody or depressing, is associated with: Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring.

Gray Business Cards are great for: bodyguards, merchant services

Brown
In design, brown is commonly used as a background color, and it gives a feeling of warmth to a business card design. Brown color is associated with: earth, hearth, home, outdoors, reliability, endurance, stability, simplicity and comfort.

Brown Business Cards are great for: lawyers, attorneys, restaurants

White
It’s a neutral color that can imply purity in fashion and sterilization in the medical profession. White is associated with: Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, sterility, cold, clinical, sterile.

White Business Cards are great for: wedding house, dentists, doctors, managers, nurses, cleaning services, sales representative, masseur

Black
Black is the strongest of the neutral colors, and it’s commonly used in edgy designs, as well as in elegant designs. Black is associated with power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sadness, remorse, anger, underground, death, good technical color, mourning.

Black Business Cards are great for: electricians, engineers, managers

Summary
As You know color is one of the most powerful elements of design for business cards and other marketing materials. The reason why color is so powerful in marketing and business, is because it is a way of communicating with the viewer without any speach. It is nonverbal communication.

Consider how these colors are used in your business cards and other elements in your company. Are your colors projecting the personality and image you want ? If not, it could be time for a color makeover.

One Comment on "Colors in Business Card Designs"

  1. JOBSON February 7, 2012 at 08:26 · Reply

    OI

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